Hearth Restaurant and Lounge brand identity development for The Ritz-Carlton, Perth

The Ritz-Carlton, Perth needed brand identities for its food and beverage venues that are located in the five-star hotel in Elizabeth Quay. In partnership, we worked with Far East Consortium and The Ritz-Carlton, Perth to develop two new venues; Hearth Restaurant and Lounge, and the level five rooftop bar, Songbird.

Through extensive research, site visits and interviews with architects, archaeologists and interior designers, we developed the brand positioning, name and visual identity for Hearth, which in turn acted as an innovation platform for the menu and Executive Chef, Jed Gerrard. Hearth reflects premium quality and showcases the very best of Western Australian produce and culture, whilst allowing customers to feel welcomed and stirs a warm sense of nostalgia within.

The overarching brand platform aims to deliver a truly unique dining experience that transports guests to all four corners of Western Australia.

Hearth Restaurant and Lounge opened 15^th November 2019.