Former VP of Strategy at eROI Portland, Matt Popkes, to join The Brand Agency in 2018

The Brand Agency has announced that Matt Popkes (pictured right), formerly VP of Strategy at digital hot-shop eROI in Portland, will join the agency in February. With experience leading the development of global digital campaigns for Nike and Taco Bell, and the management of a leading digital business, Popkes will bring a new level of expertise to the WA market. 

With a focus on creating digital experiences that deliver prosperity to clients and their audiences, Popkes will join The Brand Agency's Head of Digital Projects, Paul Hamilton, and Technical Director, Matt Lawrence, to lead the Agency's already extensive digital and technology offering.

General Manager, Nick Bayes (above left), said the appointment of Popkes further underlines The Brand Agency's focus on increasing the scale of its digital capabilities and the diversification of the business as a whole.

"Matt Popkes is a great guy, he will bring a wealth of experience and a different approach to our business and WA as a whole," said Bayes. "I'm very excited about what he can achieve as part of our team. We are continuing to invest in attracting the best local, national and international talent and Matt is the first of a number of new people we'll be introducing to our clients over the next few months." 

Popkes said he can't wait to join the team in 2018.

"The Brand Agency has felt like a perfect fit from the very start and there's no team I'd rather move halfway around the world to join! Their impressive portfolio of long-standing and loyal clients as well as their truly thoughtful and innovative creative work speaks to an agency that's earned its outstanding reputation in this market. "

Click on the link below to read the full article on Campaign Brief.