The Brand Agency and Foodbank fight hunger this Christmas with new Hungry Puffs

In light of the Federal Government's recent threat to reduce funding for food relief organisation Foodbank, The Brand Agency has launched an innovative new product to go on Western Australian supermarket shelves and raise funds over the Christmas period.

The product, Hungry Puffs, is an empty cereal box that contains no vitamins, minerals, carbohydrates or calories, which is exactly what over 100,000 West Australian kids have for breakfast every day. Hungry Puffs can be bought at participating IGA's throughout Western Australia for $5, which is enough money to provide meals for 10 children.

Click on the link below to read the full article on Campaign Brief.