The Brand Agency continues diversification strategy with the launch of brand experience division

The Brand Agency has launched its new brand experience division, BrandXP, headed up by brand experience and activation specialist Erin Keenan.

Keenan has more than 15 years' experience in both Australia and the UK in planning and delivering bespoke brand experiences that deliver high levels of reach and engagement for major global brands. 

BrandXP is the latest chapter of The Brand Agency's continuing diversification into areas outside the traditional advertising services offered by its WA competitors. Providing full creative, production, project and event management as well as staffing services, to deliver brand experiences and activations statewide, BrandXP is already working with a number of The Brand Agency's clients.

"The Brand Agency's strategy of bringing together a wide-range of specialists from different areas under one roof to build successful brands is what first attracted me to the BrandXP opportunity," said Keenan. "With more than 90 people at Brand across all communications disciplines we can bring together the best thinkers in the industry. Our team specialises in planning and delivering unique, engaging experiences from concept to completion. We create experiences that work as part of an integrated brand strategy to transform our clients' brands, businesses and reputations. And there's no one in the market offering the depth of expertise we have." 

The Brand Agency's General Manager, Nick Bayes, said: "We have been creating and delivering brand experiences for our clients for a number of years. But recently, this part of our business has grown massively and as a result we have brought Erin onboard to work with the existing team to take it to the next level. Brand experience is at the core of our integrated offering, enabling us to influence and engage consumers in tangible ways."

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