UNION + The Brand Agency help Bankwest bridge the divide at this year's Pride Parade

As a proud supporter of Pridefest WA, Bankwest worked with their bespoke agency, UNION (in collaboration with The Brand Agency), to create a one-of-a-kind activation at this year's parade called The Equality Bridge. Promoting a bold message of 'Less Divide' the activation literally bridged the divide of crowds from one side of the parade to the other.

Click on the link below to read the full article on Campaign Brief.