A wrecking ball explains how a Safe System will save lives through a new Road Safety Commission campaign by The Brand Agency

Every year, hundreds of people die or are seriously injured on WA roads. These deaths and injuries are, for the most part, preventable. Despite this, road safety doesn't make the cut as an issue the public feels they can do something about.

The Road Safety Commission and The Brand Agency set-out to inspire a genuine belief that zero deaths on our roads is possible through embedding a widespread understanding of Safe Systems.

Click on the link below to read the full article on Campaign Brief.