AC&E Awards Finalists for Water Corporation/The Brand Agency and The Brand Agency's Simon Thuijs and Ellen Treharne

The Brand Agency’s 'Nature Knows Best' campaign for Water Corporation has scored a Finalist at the AC&E Awards (ADMA Creativity & Effectiveness Awards), which champions the power of data-centred, strategically driven creativity.

The integrated campaign brought native Western Australia flora and fauna to life as the Water Watchers, a team of local wildlife vigilantes who enforce waterwise behaviours – assertively educating humans about the small changes we can make to save water.

And in a demonstration of the emerging talent at the agency, Brand Agency Strategist Simon Thuijs has been shortlisted in the Young Strategist of the Year category, and Art Director Ellen Treharne has been shortlisted in the Young Creative of the Year category.

The AC&E Awards celebrate the brilliant work of individuals, agencies and brands, showcasing how they leverage the combined power of strategy and creativity to deliver effectiveness.

Winners will be announced at the AC&E 2019 Awards Gala Dinner on Thursday 24 October at The Star, Sydney.