Hidden cameras reveal what motorcyclists wouldn't do to stay safe in new RSC campaign by The Brand Agency

Motorcyclists are a vulnerable group of road-users with statistics showing that 346 motocyclists were killed or injured on WA roads in just one year.

Despite these figures, many riders still let safety take a back seat whilst they ride. Research shows that the majority of motorcyclists don’t need to be told what to do and how to stay safe on the road because deep down they already know – they just don’t practice it.

So rather than trying to tell them again, this campaign takes a less confrontational approach by using humour to get motorcyclists talking about their own safety.

Click on the link below to read the full article on Campaign Brief.